Yes $14 million a month from Blogging. I won’t pretend that we’re all about to turn over anywhere close to that kind of revenue, but a Blog that started in 2005 by a blogger-cum-celebrity Arianna Huffington, is now turning over that kind of coin and receiving an estimated 110,000,000 unique monthly visitors at https://www.huffpost.com/. Can you imagine!
So whilst Huff Post has been 14 years in the making the question needs to be asked: Is Blogging Important for Business?
Chances are if you’re reading this you’re running a business and have had at some stage tried to decipher that question: Is Blogging is worth my time and energy? Well the great news is the answer is a resounding YES.
I will start out by clarifying “What is a BLOG”? In its simplest form – Blogs are informal articles, thoughts and ideas written (more often than not) by business peeps who wish to show leadership and expertise on a topic in their field. The Blogs are then attached to the businesses website where they live online for visitors to the website to access.
Okay so the next question may be – what are the benefits of blogging for a website? Here’s my top 10 benefits of blogging for your business:
- It’s a great way to boost search engine optimisation into your website, because………
- You are giving more content to Google to index, which means,
- It will assist your website in being ranked by Google.
- It helps people connect to your business, product or service;
- Creates opportunities for sharing, by inviting guest bloggers to blog for your site;
- It can help establish new relationships with clients or strengthen existing relationships;
- Enhances your inbound marketing efforts, driving traffic to your site;
- Provides benefit to your readers by helping answer a question or solving a problem;
- Increases website traffic which allows for………….
- Free marketing for your business.
The above list could easily be a top 20, as what other marketing tool allows you to create a flexible way to reach your audience in a tangible and minimal spend kind of way! Blogging really does provide an accommodating way to market your business and or service, and similarly anchors the text to your site, rather than getting lost in a social media frenzy (aka the bombardment last week of the whole click frenzy shopping bonanza).
How your Blog looks, reads and the way in which you write is all part of your brands voice. Much like using your business logo, social media posts and other marketing communication, your Blog is an extension of your business brand. Blogging helps build trust in your business and as mentioned in benefit number 5 – helps connect you to your current customers or potential new ones. Research tells us that already in 2019 eight out of ten Australian’s shop online and in 2020, every one out of 10 things will be purchased online(1). These stat’s show the strength and importance of having an online presence and Blogging sits nicely as one of the top ways to grow your online presence.
So if you’ve been thinking about getting a Blog started, now is the time. Start by getting your thoughts typed up or written down and you can read our tips and tricks to writing your Blog on our next Blog post!! If you want your website to have a Blog but don’t have the time and creative flair to get it going, drop us a line and we can work with you on your content strategy.
- Source – https://www.webalive.com.au/ecommerce-statistics-australia/
Take a moment to think about how many times you have used your phone, tablet or computer in the last 24 hours to search for something on the web. With over 5.6 billion searches per day on Google (& remember that is just one search platform) being visible on the web is a business necessity.
Consumers these days are statistically using the internet to search for information about products and brands and often look directly for a company’s website. If your business doesn’t have a web presence except maybe a small listing in an online directory, then consumers are asking if you are reputable and professional enough to do business with. It’s just the way it is.
Contrary to what you may think, having a professional-looking website doesn’t mean breaking your marketing budget. You can have a website built that when put into perspective with advertising on other traditional media streams such as newspapers and radio is often more cost-effective. Remember if you have a domain, hosting services, great SEO and content, your website can be found globally, 24-seven! What other media stream allows that?
All businesses know that having a social media presence is also exceptionally important for business, however social media sites should be used to funnel people to your website where the real business can take place. Your own website also means you can show your brand and services as you want to, without the limited customisation features that social media imposes.
Of course, as a digital marketer I am going to be able to brag about the investment benefits of a business website, and that is because client’s sites and their feedback doesn’t lie. I recently had a client tell me how excited they were when they had searched on Google for a product and up popped their website, position number 2. Now whilst that made my day and the clients, his smile went from ear to ear, it does show that investing in your business via a professionally developed website is a smart move.
I read a great article this week (online of course) and here was the first two lines:
Do you have a business and don’t have a website? If you said yes, it’s almost as if your business doesn’t exist.
OUCH! Those lines are so often mentioned in the digital era now as information is critical to consumers and as you know yourself, you’re looking online for information daily. I know I could list 20 reasons off the top of my head for why it’s critical for businesses to invest in a website, but I have narrowed it down to 8:
• Customers have access to your business information 24-seven;
• Less expensive than traditional advertising mediums;
• A website gives you opportunities to prove your credibility & build customers trust;
• You can update your website as often as you like keeping your information fresh;
• Increase business opportunities by competing in both the local and global markets, depending on where you want to position your business;
• Your business never has to close making it convenient for your customers;
• It’s happening now – offline businesses are finding it harder to compete with online businesses;
• Marketing trends are showing consumers today prefer products or services offered by businesses with a professional online presence.
The business world is changing, and digital marketing is at the forefront of that change. Traditional marketing methods are diminishing, and websites and social media channels are charging the growth and are key in today’s world for business success. These and so many other reasons are why investing in a website is a smart business move. Make sure your marketing strategy involves investment in digital growth.
Here’s to success, growth and awesome websites that work.
You probably know that the average person spends roughly 2 hours and 22 minutes per day on social media? And you’re probably also aware that Instagram users spend nearly as much time scrolling as Facebook users do on that platform. And if you’re a snapchat user, well you’re on that nearly as much as Insta & Facebook users. So, what has this got to do with websites?
We all know that you can build a social media account in an evening, but have you ever thought about what that account is really for? Ideally, it should be the “building” platform to act as a conduit to your showcasing your “whole business”, via your website. Did you remember this, or have you been lost in all the chaos that says we need to be posting on social media X amounts a day between the hours of 12 & 12 etc. It’s okay if you have, as this is really important to business today, but ultimately your posts should be driving traffic to your website.
Lightbulb moment or not here are 3 important reasons as to why your brand and business needs a website and why websites are still super relevant in 2019.
“Websites promote you 24/7: No employee will do that.”
― Paul Cookson
First of all, you can be one of over 3.5 billion daily online searches where your business can be found online. I know that number is mind-boggling but that’s how important the internet is to our daily lives and how important web presence is in this age of social media and online business searching. With the help of quantified SEO (search engine optimisation) and website structure, having someone find your website and then choose to stay around to see what you’re all about, the choice to have a website is a no-brainer.
Secondly, you get to show your business the way you want it to be viewed. Yes, that’s right. Social media allows you a brief moment to highlight one element of your business there and then, but your website allows you to showcase your whole business in a way that expresses what the business is, does and what problem you may solve for someone.
Finally, a recent Moz survey found that the majority of marketers who were asked this question: “Which one task would they like clients to devote more resources to”? 66% listed a website-oriented asset. Now, this isn’t a coincidence. This is because websites have become the firmest way for sustaining free local Search Engine Results Page (SERP) prominence amongst the millions of daily online searches.
Your learning from all this
Websites are more important than ever for business. Important so your customers can find out more about you than just what your last post was about. Important because you can focus on your niche and use the language your customers use by talking directly to them. Important because if you don’t have one, your customers are going to find someone else that does what you do, because they couldn’t find you!
Ellis, Mirriam. “Why Local Businesses Will Need Websites More than Ever in 2019.” Moz, 2018, moz.com/blog/local-businesses-need-websites.
“It’s 2019. Are Websites Still Relevant? | Blog.” Neon Hive, 2019, www.neonhive.co.nz/blog/are-websites-still-relevant-in-2019.
We are all capable of so much more than we believe. Creating a plan to reach these capabilities can be key to success whether that be personally or in business.
Setting goals and intentions, tracking performance and celebrating success will assist in keeping you motivated and committed, and provide the encouragement to keep going.
So what have you set as your business goals for 2017? Have you been bold with your goals? Have you pushed beyond your comfort zone to make sure your business thrives this year and beyond?
At gotowebsites we understand the importance of including “digital goals” for 2017. If your website is more than 3 years old, there’s a fair chance it may require an update for the new year. In this digital world technology changes quickly and you should prioritise your website on your list of goals.
Here are 4 great reasons you need to look at your website in 2017:
- Is your site optimised for mobile? It is predicted this year that on average people around the world will spend 86 minutes a day on their phone using the internet (compared to 36 minutes on their desktop). Don’t miss out on online market share due to an outdated website – or worse yet, no website! (Stat source – Statista, Digiday).
- Keep ahead of your competition. Make a goal to be the first to get onto digital trends, not copy what the competition is already doing. With this in mind, act on ideas, read widely about your industry, keep up-to-date with digital trends and keep an eye on your business goals daily.
- Update your digital store front. It’s a great idea to keep your website looking clean and fresh to highlight to your customers that your company is organised, professional and focused on the business. Think of it like updating your “shop window”.
- Ensure a secure and safe web experience for your customers. Why? For SEO purposes (search engine optimisation), Google has mentioned that a secure website is a consideration for its ranking factor. Also, when visitors feel safe on your site (even if you’re not an e-Commerce site) they are more likely to spend time on a trusted website – especially customers with limited technical knowledge.
If you haven’t set your intentions for 2017 we suggest you set aside time to get onto it before January passes you by. A business without goals is like a business without a website. It’s there, but losing potential business by short circuiting the options for customers to reach you.
At gotowebsites we understand it can be confusing to know whether to DIY using a free website builder or hire professional web designers, however it really is a decision that requires thought.
In today’s business world, not having a website is like removing opportunities before they even present themselves. Can your business really afford to take the risk of not strategically presenting itself to the 78% of Australian’s who use the internet daily?
Here are some points to consider when deciding on the right website plan for your business:
- Website builders such as WIX, which is currently advertised a lot, offers a simple and inexpensive segway into the online world. They provide a web platform which is more suited to smaller sites, as they do not offer the strength of a platform such as WordPress (a content management system with thousands of available “themes” for sites).
- Like anything DIY there are many benefits to creating your own site and it can certainly seem simple enough. However, like most DIY ventures, there are times you are left wishing the professional web designers were there to help.
The more qualified your website, the more rewards you and your business will gain. This is because creating a website is the simple part. Getting it to rank in google, understanding SEO, understanding the steps to keyword research, the importance of privacy policies, accessing qualified online legal advice & even knowing what plugins and widgets are, become extremely important elements that a DIY’er may not know or have time to get to know.
Professional web designers offer knowledge to all the above plus:
- know how to engage your customer as soon as they land on your website,
- know how to make your site unique, as often DIY website builders offer a generic look,
- how to organise the content on a website & content gap management,
- how to conduct business research as well as competitor research,
- the knowledge and skill to effectively implement keyword strategy (SEO) onto each page of your website,
- how to carry out the required maintenance on a website,
- digital marketing and how this relates to a website,
- how to manage link development.
So here are our top Pro’s & Con’s of a DIY Website:
Pros’s of DIY
- User friendly as DIY website builders offer the most basic sites,
- A starting point for someone who’s unsure about their business long term,
- A good option for a small business who only wishes to show case minimal information,
- Site set up is low-cost,
- Forums and tools are available for when you run into difficulties.
Con’s of DIY
- DIY websites are often not unique and can lack professional presentation,
- If building an ecommerce site, you may require professional assistance for product set up, changes, set up of payment methods,
- If looking to generate sole income on your website, professional web developers are recommended,
- If you are not confident or familiar with websites, professional guidance is recommended,
- Cost of a professional web designers.
- No knowledge or guidance in Keyword Research or its implementation.
Our experience at gotowebsites to date is that clients are looking for more than just a basic online presence. They want to hit the first or second spot on google for searches and have customers see their site. Upon chatting to clients, we often see they have many facets to their business and they need to know how this transpires into a website that captures attention. We have clients who have even built their own sites on a free website builder and then sought help from us to turn their DIY site into a beautiful WordPress site highlighting
more than just a basic message. At the end of the day it all depends on your website goal(s), your budget, the time you must invest in your website, the desired professionalism of your site including its content, and the confidence you have to implement and execute all of the aspects involved in creating a website that works for your clients and your business.
As professional web designers, we offer free, no obligation consultations to help you determine what type of website you need for your business and how we can assist you to get your business in front of your customers. Don’t delay contacting us to set up a time to discuss how to grow your business.
Darrell: firstname.lastname@example.org or 0408 256 424
Claire: email@example.com or 0419 716 656