You probably know that the average person spends roughly 2 hours and 22 minutes per day on social media? And you’re probably also aware that Instagram users spend nearly as much time scrolling as Facebook users do on that platform. And if you’re a snapchat user, well you’re on that nearly as much as Insta & Facebook users. So, what has this got to do with websites?
We all know that you can build a social media account in an evening, but have you ever thought about what that account is really for? Ideally, it should be the “building” platform to act as a conduit to your showcasing your “whole business”, via your website. Did you remember this, or have you been lost in all the chaos that says we need to be posting on social media X amounts a day between the hours of 12 & 12 etc. It’s okay if you have, as this is really important to business today, but ultimately your posts should be driving traffic to your website.
Lightbulb moment or not here are 3 important reasons as to why your brand and business needs a website and why websites are still super relevant in 2019.
“Websites promote you 24/7: No employee will do that.”
― Paul Cookson
First of all, you can be one of over 3.5 billion daily online searches where your business can be found online. I know that number is mind-boggling but that’s how important the internet is to our daily lives and how important web presence is in this age of social media and online business searching. With the help of quantified SEO (search engine optimisation) and website structure, having someone find your website and then choose to stay around to see what you’re all about, the choice to have a website is a no-brainer.
Secondly, you get to show your business the way you want it to be viewed. Yes, that’s right. Social media allows you a brief moment to highlight one element of your business there and then, but your website allows you to showcase your whole business in a way that expresses what the business is, does and what problem you may solve for someone.
Finally, a recent Moz survey found that the majority of marketers who were asked this question: “Which one task would they like clients to devote more resources to”? 66% listed a website-oriented asset. Now, this isn’t a coincidence. This is because websites have become the firmest way for sustaining free local Search Engine Results Page (SERP) prominence amongst the millions of daily online searches.
Your learning from all this
Websites are more important than ever for business. Important so your customers can find out more about you than just what your last post was about. Important because you can focus on your niche and use the language your customers use by talking directly to them. Important because if you don’t have one, your customers are going to find someone else that does what you do, because they couldn’t find you!
Ellis, Mirriam. “Why Local Businesses Will Need Websites More than Ever in 2019.” Moz, 2018, moz.com/blog/local-businesses-need-websites.
“It’s 2019. Are Websites Still Relevant? | Blog.” Neon Hive, 2019, www.neonhive.co.nz/blog/are-websites-still-relevant-in-2019.
What’s important for your website content?
You and I both know that there are some seriously awesome websites out there. I know that because I have built some myself (client and self rated of course 😊). Some however look pretty, give you a feeling that they will answer your question, need, desire etc, but when you read teh content, you’re not sure what they do or even if they have what you’re looking for!
Whilst images are worth there wait in gold, don’t disappoint your online visitor with poor content. Let them know that YOUR business will be the solution to their question. Let your organised, researched and well written content do the talking. Get them interested with a picture, but WOW them with your knowledge, offering and up-to-date content.
I understand whole-heartedly the demands on small business owners. I, like lots of you reading this, have a family, share the running of a household, study, run a business, make time to exercise, spend time with friends and yep, also hang out on social media. So, my time, like YOURS is super important to me. I don’t want to waste what seems like precious seconds reading something that gets me know closer to what I was looking for in the first place. With that in mind, here my top tips (for this month) on creating super awesome content:
- Be the solution to your visitor’s question/need/desire;
- Don’t deliver hard to digest information. Write CLEARLY in a font your visitors can read;
- If using information from other sites, cite it. Sharing is fine, just share it properly;
- Use appropriate photos to help your visitor get a feel for your content;
- Use keywords – SEO is Queen to your King (content) remember;
- Keep it current. Update it from time to time. Give the google bots a reason to love your site, and your customers a reason to return.
So what it really boils down to, is great content. Don’t be tricky about what you’re trying to convey to your online customer. Be direct, clear and upfront with your information, what you offer, and ultimately how you can solve the customers problem/need/desire.
May your day be fabulous and your business prosperous.
p.s Remember – I build awesome websites that work!
We are all capable of so much more than we believe. Creating a plan to reach these capabilities can be key to success whether that be personally or in business.
Setting goals and intentions, tracking performance and celebrating success will assist in keeping you motivated and committed, and provide the encouragement to keep going.
So what have you set as your business goals for 2017? Have you been bold with your goals? Have you pushed beyond your comfort zone to make sure your business thrives this year and beyond?
At gotowebsites we understand the importance of including “digital goals” for 2017. If your website is more than 3 years old, there’s a fair chance it may require an update for the new year. In this digital world technology changes quickly and you should prioritise your website on your list of goals.
Here are 4 great reasons you need to look at your website in 2017:
- Is your site optimised for mobile? It is predicted this year that on average people around the world will spend 86 minutes a day on their phone using the internet (compared to 36 minutes on their desktop). Don’t miss out on online market share due to an outdated website – or worse yet, no website! (Stat source – Statista, Digiday).
- Keep ahead of your competition. Make a goal to be the first to get onto digital trends, not copy what the competition is already doing. With this in mind, act on ideas, read widely about your industry, keep up-to-date with digital trends and keep an eye on your business goals daily.
- Update your digital store front. It’s a great idea to keep your website looking clean and fresh to highlight to your customers that your company is organised, professional and focused on the business. Think of it like updating your “shop window”.
- Ensure a secure and safe web experience for your customers. Why? For SEO purposes (search engine optimisation), Google has mentioned that a secure website is a consideration for its ranking factor. Also, when visitors feel safe on your site (even if you’re not an e-Commerce site) they are more likely to spend time on a trusted website – especially customers with limited technical knowledge.
If you haven’t set your intentions for 2017 we suggest you set aside time to get onto it before January passes you by. A business without goals is like a business without a website. It’s there, but losing potential business by short circuiting the options for customers to reach you.