What’s important for your website content?
You and I both know that there are some seriously awesome websites out there. I know that because I have built some myself (client and self rated of course 😊). Some however look pretty, give you a feeling that they will answer your question, need, desire etc, but when you read the content, you’re not sure what they do or even if they have what you’re looking for!
Whilst images are worth their wait in gold, don’t disappoint your online visitor with poor content. Let them know that YOUR business will be the solution to their question. Let your organised, researched and well written content do the talking. Get them interested with a picture, but WOW them with your knowledge, offering and up-to-date content.
Today, over 90% of searches online begin with a search engine. Yep, hello Google or in our household we start a lot of sentences with “Okay Google” as we do a lot of researching with our Google Home. Making sure your content is king and well SEO’d (search engine optimisation) gives you the best chance of Google putting your website towards the top of the search finds. If you answer the question that Google is searching for then that is how you site makes it to the top of the list. If your content is poor, out of date and your keywords haven’t been updated in quite some time, then you won’t be offering any answers or solutions to the Google bots. Google wants the most authoritative site remember to answer their users query. You want to be the one to have that answer!
I understand whole-heartedly the demands on small business owners. I, like lots of you reading this, have a family, share the running of a household, study, run a business, make time to exercise, spend time with friends and yep, also hang out on social media. So, my time, like YOURS is super important to me. I don’t want to waste what seems like precious seconds reading something that gets me no closer to what I was looking for in the first place. With that in mind, here my top tips on creating super awesome content:
- Be the solution to your visitor’s question or need or desire;
- Don’t deliver hard to digest information. Write CLEARLY in a font your visitors can read;
- If using information from other sites, cite it. Sharing is fine, just share it properly;
- Use appropriate photos to help your visitor get a feel for your content;
- Use keywords – SEO (search engine optimisation) is Queen to your King (content) remember;
- Keep those keywords up to date. An inactive website is no friend of Googles.
- Use your Google Analytics to help you understand who is visiting your site, what pages they are landing on and so on;
- Keep it current. Update it regularly and give the google bots a reason to love your site, and your customers a reason to return.
So what it really boils down to is having an awesome website that is easy to find and navigate and ensuring there is great content on it. Don’t be tricky about what you’re trying to convey to your online customer. Be direct, clear and upfront with your information, what you offer, and ultimately how you can solve the customers problem/need/desire.
If you’re worried that your site doesn’t meet this criteria or you’re one of around 1.5 million small businesses in Australia that don’t have a website (making it very hard to find you online) then make sure you get in contact with me. A Free consultation means you have nothing to lose.
May the bots be with you!
Claire