Following on from my previous Blog Post posing the question: Is Blogging Important For Business, here are my top tips for writing a Blog post.
- Understand what it is your Blogging about. What is the purpose? Are you solving a problem or answering a question for your reader? The beginning is the most important step!
- Visualise your reader. It will assist you in creating the best content and keep them engaged.
- Use a Post Title that will draw readers into your Blog. You could ask a question or personalise the title or make a big statement (just make sure you can back up that statement).
- Blog Post Length. Blogging experts can’t seem to agree on the optimal Blog length. So, whether it’s 400 words or 1,400 words, make sure your content is worth reading. If your blog requires a lot of text to fulfill the intent of your Blog, then write long-form. If it doesn’t than write your blog post with a length that solves the problem or answers the question. If the content is shorter in length use images to optimise SEO in the background.
- Regardless of the length, write content that is of high value. Depending on the topic, you may need to write in a conversational tone, or perhaps you can be very succinct, add in dot points and keep if brief.
- Content is always king, so stick to the purpose of solving a problem for you reader or answering that question. Be sure to vary up the paragraph length to keep the reader engaged.
- Use visual content to increase your readers engagement. Pictures still speak a thousand words so add compelling images or videos. It will help your Blog get noticed.
These are tips that I have learnt along my digital marketing journey and I hope they help you either get started on your Blogging journey or increase the effectiveness of your future pots.
Yes $14 million a month from Blogging. I won’t pretend that we’re all about to turn over anywhere close to that kind of revenue, but a Blog that started in 2005 by a blogger-cum-celebrity Arianna Huffington, is now turning over that kind of coin and receiving an estimated 110,000,000 unique monthly visitors at https://www.huffpost.com/. Can you imagine!
So whilst Huff Post has been 14 years in the making the question needs to be asked: Is Blogging Important for Business?
Chances are if you’re reading this you’re running a business and have had at some stage tried to decipher that question: Is Blogging is worth my time and energy? Well the great news is the answer is a resounding YES.
I will start out by clarifying “What is a BLOG”? In its simplest form – Blogs are informal articles, thoughts and ideas written (more often than not) by business peeps who wish to show leadership and expertise on a topic in their field. The Blogs are then attached to the businesses website where they live online for visitors to the website to access.
Okay so the next question may be – what are the benefits of blogging for a website? Here’s my top 10 benefits of blogging for your business:
- It’s a great way to boost search engine optimisation into your website, because………
- You are giving more content to Google to index, which means,
- It will assist your website in being ranked by Google.
- It helps people connect to your business, product or service;
- Creates opportunities for sharing, by inviting guest bloggers to blog for your site;
- It can help establish new relationships with clients or strengthen existing relationships;
- Enhances your inbound marketing efforts, driving traffic to your site;
- Provides benefit to your readers by helping answer a question or solving a problem;
- Increases website traffic which allows for………….
- Free marketing for your business.
The above list could easily be a top 20, as what other marketing tool allows you to create a flexible way to reach your audience in a tangible and minimal spend kind of way! Blogging really does provide an accommodating way to market your business and or service, and similarly anchors the text to your site, rather than getting lost in a social media frenzy (aka the bombardment last week of the whole click frenzy shopping bonanza).
How your Blog looks, reads and the way in which you write is all part of your brands voice. Much like using your business logo, social media posts and other marketing communication, your Blog is an extension of your business brand. Blogging helps build trust in your business and as mentioned in benefit number 5 – helps connect you to your current customers or potential new ones. Research tells us that already in 2019 eight out of ten Australian’s shop online and in 2020, every one out of 10 things will be purchased online(1). These stat’s show the strength and importance of having an online presence and Blogging sits nicely as one of the top ways to grow your online presence.
So if you’ve been thinking about getting a Blog started, now is the time. Start by getting your thoughts typed up or written down and you can read our tips and tricks to writing your Blog on our next Blog post!! If you want your website to have a Blog but don’t have the time and creative flair to get it going, drop us a line and we can work with you on your content strategy.
- Source – https://www.webalive.com.au/ecommerce-statistics-australia/
Take a moment to think about how many times you have used your phone, tablet or computer in the last 24 hours to search for something on the web. With over 5.6 billion searches per day on Google (& remember that is just one search platform) being visible on the web is a business necessity.
Consumers these days are statistically using the internet to search for information about products and brands and often look directly for a company’s website. If your business doesn’t have a web presence except maybe a small listing in an online directory, then consumers are asking if you are reputable and professional enough to do business with. It’s just the way it is.
Contrary to what you may think, having a professional-looking website doesn’t mean breaking your marketing budget. You can have a website built that when put into perspective with advertising on other traditional media streams such as newspapers and radio is often more cost-effective. Remember if you have a domain, hosting services, great SEO and content, your website can be found globally, 24-seven! What other media stream allows that?
All businesses know that having a social media presence is also exceptionally important for business, however social media sites should be used to funnel people to your website where the real business can take place. Your own website also means you can show your brand and services as you want to, without the limited customisation features that social media imposes.
Of course, as a digital marketer I am going to be able to brag about the investment benefits of a business website, and that is because client’s sites and their feedback doesn’t lie. I recently had a client tell me how excited they were when they had searched on Google for a product and up popped their website, position number 2. Now whilst that made my day and the clients, his smile went from ear to ear, it does show that investing in your business via a professionally developed website is a smart move.
I read a great article this week (online of course) and here was the first two lines:
Do you have a business and don’t have a website? If you said yes, it’s almost as if your business doesn’t exist.
OUCH! Those lines are so often mentioned in the digital era now as information is critical to consumers and as you know yourself, you’re looking online for information daily. I know I could list 20 reasons off the top of my head for why it’s critical for businesses to invest in a website, but I have narrowed it down to 8:
• Customers have access to your business information 24-seven;
• Less expensive than traditional advertising mediums;
• A website gives you opportunities to prove your credibility & build customers trust;
• You can update your website as often as you like keeping your information fresh;
• Increase business opportunities by competing in both the local and global markets, depending on where you want to position your business;
• Your business never has to close making it convenient for your customers;
• It’s happening now – offline businesses are finding it harder to compete with online businesses;
• Marketing trends are showing consumers today prefer products or services offered by businesses with a professional online presence.
The business world is changing, and digital marketing is at the forefront of that change. Traditional marketing methods are diminishing, and websites and social media channels are charging the growth and are key in today’s world for business success. These and so many other reasons are why investing in a website is a smart business move. Make sure your marketing strategy involves investment in digital growth.
Here’s to success, growth and awesome websites that work.
You probably know that the average person spends roughly 2 hours and 22 minutes per day on social media? And you’re probably also aware that Instagram users spend nearly as much time scrolling as Facebook users do on that platform. And if you’re a snapchat user, well you’re on that nearly as much as Insta & Facebook users. So, what has this got to do with websites?
We all know that you can build a social media account in an evening, but have you ever thought about what that account is really for? Ideally, it should be the “building” platform to act as a conduit to your showcasing your “whole business”, via your website. Did you remember this, or have you been lost in all the chaos that says we need to be posting on social media X amounts a day between the hours of 12 & 12 etc. It’s okay if you have, as this is really important to business today, but ultimately your posts should be driving traffic to your website.
Lightbulb moment or not here are 3 important reasons as to why your brand and business needs a website and why websites are still super relevant in 2019.
“Websites promote you 24/7: No employee will do that.”
― Paul Cookson
First of all, you can be one of over 3.5 billion daily online searches where your business can be found online. I know that number is mind-boggling but that’s how important the internet is to our daily lives and how important web presence is in this age of social media and online business searching. With the help of quantified SEO (search engine optimisation) and website structure, having someone find your website and then choose to stay around to see what you’re all about, the choice to have a website is a no-brainer.
Secondly, you get to show your business the way you want it to be viewed. Yes, that’s right. Social media allows you a brief moment to highlight one element of your business there and then, but your website allows you to showcase your whole business in a way that expresses what the business is, does and what problem you may solve for someone.
Finally, a recent Moz survey found that the majority of marketers who were asked this question: “Which one task would they like clients to devote more resources to”? 66% listed a website-oriented asset. Now, this isn’t a coincidence. This is because websites have become the firmest way for sustaining free local Search Engine Results Page (SERP) prominence amongst the millions of daily online searches.
Your learning from all this
Websites are more important than ever for business. Important so your customers can find out more about you than just what your last post was about. Important because you can focus on your niche and use the language your customers use by talking directly to them. Important because if you don’t have one, your customers are going to find someone else that does what you do, because they couldn’t find you!
Ellis, Mirriam. “Why Local Businesses Will Need Websites More than Ever in 2019.” Moz, 2018, moz.com/blog/local-businesses-need-websites.
“It’s 2019. Are Websites Still Relevant? | Blog.” Neon Hive, 2019, www.neonhive.co.nz/blog/are-websites-still-relevant-in-2019.
What’s important for your website content?
You and I both know that there are some seriously awesome websites out there. I know that because I have built some myself (client and self rated of course 😊). Some however look pretty, give you a feeling that they will answer your question, need, desire etc, but when you read teh content, you’re not sure what they do or even if they have what you’re looking for!
Whilst images are worth there wait in gold, don’t disappoint your online visitor with poor content. Let them know that YOUR business will be the solution to their question. Let your organised, researched and well written content do the talking. Get them interested with a picture, but WOW them with your knowledge, offering and up-to-date content.
I understand whole-heartedly the demands on small business owners. I, like lots of you reading this, have a family, share the running of a household, study, run a business, make time to exercise, spend time with friends and yep, also hang out on social media. So, my time, like YOURS is super important to me. I don’t want to waste what seems like precious seconds reading something that gets me know closer to what I was looking for in the first place. With that in mind, here my top tips (for this month) on creating super awesome content:
- Be the solution to your visitor’s question/need/desire;
- Don’t deliver hard to digest information. Write CLEARLY in a font your visitors can read;
- If using information from other sites, cite it. Sharing is fine, just share it properly;
- Use appropriate photos to help your visitor get a feel for your content;
- Use keywords – SEO is Queen to your King (content) remember;
- Keep it current. Update it from time to time. Give the google bots a reason to love your site, and your customers a reason to return.
So what it really boils down to, is great content. Don’t be tricky about what you’re trying to convey to your online customer. Be direct, clear and upfront with your information, what you offer, and ultimately how you can solve the customers problem/need/desire.
May your day be fabulous and your business prosperous.
p.s Remember – I build awesome websites that work!